Sunday, December 8, 2013

Cease Cease Fire

One of the biggest marketing successes that I've seen is the Cease Fire fire extinguisher campaign. So successful was it that every taxi wala, paan wala thought he will catch fire and bought one of the cans, which was no bigger than a coke can. It left me with no option but wonder - how will this ever help in a real fire.

The original can was half this size...

Thrice I caught my dad on the verge of buying one of these cans for home.

Years later peeps had to throw away empty cans.

Then no news of these folks for many years.. till.. they came out with a 'genius product.

It was so damn secret. A friend of mine working at this company. He couldn't stop talking of the product but without actually telling us what it was. He said it will change our lives but wasn't willing to tell more as his bosses told him it is top damn secret.

Then one Sunday it was launched. They did what can be called carpet bombing. All the TV channels showed only this ad. for 2-3 hrs.

Well the product was a vacumiser (duh). Something that kept food away from air so that it stayed fresh for long

Big flop...

I don't think they sold even 10 of that India-wide.

They asked the wrong questions.

They asked 'Can we make it' instead of 'Does she need it'

The great vacumiser

We Indians don't eat old food or preserve food for long. Hey, Dont bring in pickles...

Anyways we never heard of these folks again...

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