For the past couple of years, my one-time idol
Ajay Devgan has been promoting Vimal Eliachi. I was taken in. And went to buy
one. Not one packet available. Na. No shopkeeper has ever heard of Vimal
Eliachi. They have heard of Vimal Zarda, Vimal Tambaku, and Vimal Ghutka. But
no Eliachi.
I thought- what nonsense. The good Devgan can’t be wrong. So I traveled far and wide, covered the whole of Bangalore. I swear. Not one Elaichi but all other Vimal products were on sale. Methink that this imaginary elaichi product is the only one that they can advertise.
I remember others doing the same thing. Seagram was
a big-time daru company, that entered
and, now, exited India. Actually, they opened two companies. One Seagram daru and the other Seagram music. Remember
the days when we heard about Seagram music at every turn. Must have had millions
of dollars advertising budget. Income of Seagram Music company, I am sure, never crossed 100 rupees.
It is called surrogate advertising.
And everyone did it. I mean the ones with banned products. Remember Wills Made
for Each Other ads or the Benson and Hedges Cricket cup - No one in India knew what B&H actually made.
So while I search for eliachi, you peeps can enjoy
Kingfisher bottled water. While Ajay Devgan sends his fans down the drain.
#vimal #panmasala #zarda #ghutka #kajol
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