A MAKE-IN-INDIA STORY

Today.

I'm going to tell you about a great Made-in-India story.

It was a wise decision by the government to replace incandescent light bulbs with more energy-efficient LED and CFL.

Excellent.

The government decided to go one step further and manufacture the bulbs on its own - by mostly subcontracting, offering them for sale to the general public at fair pricing. Really low pricing.

Not bad na.

The entity that was established was ESSL.

They produced a product that looked good enough, but that's it. Their bulbs and tube lights lasted precisely three weeks before they went phut, as if set to a timer.

Not that they didn't know of the problem but they already had a solution. Get rid of all the inventory as soon as you can.

You won't believe me when I say they sold bulbs and tube lights like vegetables. Door to door. Brightly-lit zing-bang open vehicles went gully to gully and sold the ware. Damn cheap. 50/- for three. And it all sold. Fatafat. The temporary warehouses quietly closed down and the phone number of the company stopped working. Coz these were sold with a lifetime guarantee not just a warranty. 

My landlord got excited and replaced all our lights for free. Only for us to keep buying the perishables. I have kept all those bulbs and tube lights. 

Coz when Modi comes to give me that 15 lakh which he promised to drop in my pocket. I will ask him for another 500/-

#essl #bulbs #tubelights